Hi. I’m a…
Brand Strategist
Storyteller
Climate Educator
Regenerative Farmer
I work with ambitious brands looking to create meaningful impact in the world
Brand is the fingerprint organizations make in our culture.
As a strategic and creative partner, I help teams articulate and align on their purpose, and manifest that purpose through their products, services, communication and culture.
Some PAST Clients :
Culturally
Defining
Tech
trailblazing Climate Brands
Some history:
AN EX-AGENCY
BRAND DORK
I spent 10 years working with premiere brand and strategy agencies.
Today I do it independently so I can work with smaller companies, more daring teams and more meaningful projects.
TwentyFirstCenturyBrand
Associate Partner
Wolff Olins
Brand Strategy
Goodby Silverstein
Account Executive
Some services
“What exactly do you do?”
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The intersection of “what the world needs” and “whats special about you.”
Creating impact starts with understanding your purpose (mission/vision), personality (brand archetype and behavior), positioning (value prop and competitive ), and people (customer definition and internal culture)
A powerful strategy is 3 things:
- Grounded in your ambitions and your opportunities.
- Resonant and relevant to your community.
- Inspiring and actionable to your team.
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Once defined, brand strategy should influence everything you do.
Product innovation sprints help teams rethink or imagine new products and services, reprioritize their offering to better build brand love, and design a pipeline that ultimately delivers on your mission and vision.
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With a strong strategy as a foundation, I help teams generate, interrogate and ultimately find resonant names for their company, product or initiative.
When “name storming” I work with a unique team of linguists, artists, authors, comedians and cultural critics to maximize creativity and minimize myopia.
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Great strategy is built around insightful opportunities. Bespoke Research & Insights sprints can help uncover cultural, categorical or customer opportunities that are impactful for your brand and profitable for your business.
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The most insightful, actionable and impactful ideas come out of co-creation.
I design, facilitate and synthesize bespoke workshops that help teams capitalize on their individual strengths and collective experience to solve big, juicy brand problems.
Some Projects:
Upside
Foods
Helping the world fall in love with better protein.
+ Naming
+ Brand Strategy
+ Customer Segmentation
INSTACART
Articulating a new vision for the future of grocery.
+ Mission/Vision
+ Employee Engagement
+ Partnership Engagement
Impossible Foods:
Building the world’s most famous plant-based meat brand
+ Brand Launch & Repositioning
+ Product Launch Strategy
+ Customer Research
+ Brand + Product Campaign Development
Windfall BIo
Introducing the world to a game-changing climate solution
+ Naming
+ Brand Strategy
+ Content Strategy & Website
+ Communication Strategy
+ Go-To-Market Planning
NUCICER
Making Chickpeas the worlds favorite staple superfood.
+ Brand Strategy
+ Content Strategy & Development
+ Website creation
AValo AI:
Natures Solutions at the speed
of Human Problems
+ Brand Strategy + Repositioning
+ Visual Identity Refresh
+ Content Strategy & Website Design
Allmade Materials:
Introducing the world to the first
nut-based plastic
+ Naming
+ Brand Strategy + Positioning
+ Visual Identity
+ Content Strategy & Website Design
Some core beliefs:
RELEVANCE NEEDS RESONANCE
It’s not enough for something to be correct, smart, true.
Engaging people today means engaging both head and heart. Super-ego and id. Leveraging storytelling as much as strategy.
IMPACT MATTERS MOST
At times, Brand strategy has a tendency to play violin for itself.
I don’t like “feel-good strategy.” So I work to create thinking that’s actionable by your actual teams and your actual budgets, and measurable against defined brand and business metrics.
utility comes from co-creation
Useful, authentic brand strategy isn’t created by consultants. It’s pulled out of the team that will ultimately deploy it.
I’m not here to “tell you the answers.” It’s my job to bring stimulate, provoke, facilitate, organize, polish and operationalize.
Some other stuff:
Solar
Punk
Farms
In 2020, my husband and I started what we call a “Climate-Think-Tank” disguised as a “Regenerative-Farm.”
Our goal is to green-pill the next generation to show them what an ecological civilization looks like, explore how we get there, and inspire them to take action.
